It’s pretty common knowledge that Facebook is the mack daddy of social media platforms for personal, business and organizational use. With over 500 million worldwide users, not many will deny the sheer power and force of Facebook to spread a message. Some are even predicting its future dominance in e-commerce.
Whether attempting to increase brand awareness, issues awareness or launch a political campaign, Facebook is—in our view---the most effective social media platform out there. Here’s why.
Where People Go Online
The stats on Facebook are staggering. Simply put, it’s the place to be online, and the proof is in the numbers.
- More than 500 million active users
- 50% of their active users log on to Facebook on any given day
- Average user has 130 friends
- People spend over 700 billion minutes per month on Facebook
The Perfect Online Communications Tool
Facebook is a great way to engage your customers, your advocates and supporters. Since people are already using Facebook so much in their daily lives, it makes sense to meet them in this space. While your supporters or customers are conversing with their friends, they can also share information about your brand, your issue, or your campaign---if running for office.
There are countless examples of how companies and organizations are using Facebook to promote their brand, new service or product. NBC recently launched a campaign to introduce a new show on their network, and teamed up with Chipotle restaurant on Facebook. We love their creative use of video and a coupon to engage thousands and raise awareness.
Applications and Customization
Facebook has gone out of its way to allow users to develop and execute unique, custom applications on a page. From coupons and contests, to action centers and polls, the interface is user-friendly enough that pretty much anyone with FBML (the Facebook equivalent of HTML) knowledge can use it and be creative.
For advocacy purposes, we think Facebook is a great platform to launch a mini-campaign or micro campaign around issues. And the beauty is you can really build an effective platform to educate potential supporters and allow them to take action.
For these reasons---and many others---our team here at Cornerstone Solutions thinks Facebook is a powerful, effective tool to engage others to promote issues, campaigns and brands.
So what do you think? What are some of the creative ways you might have seen others use Facebook to promote an issue, brand or campaign?