The 2010 midterm election cycle is looming and its results will have consequences. Political pundits are predicting majority shifting changes and Democrats on the national and state level are worried. Republicans must capitalize on the shift in national sentiment and execute a developed campaign strategy focusing on the issues that matter. The underlying implications of this cycle will shape federal and state congressional district due to the decadal redistricting process.
Historically, the midterm elections indicate that the party in power will suffer losses at the polls. This year is clearly mimicking this trend according to recent polls. This trend raises a strong consideration for campaigns. Should state-level campaigns focus on the same issues as national-level races? What about strategy?
Clearly, this answer depends largely on the state in question. Issues of interest to North Carolinians are different from issues in Florida. Certain issues are an automatic talking point, such as, jobs and the economy. Contrastly, illegal immigration is more of a state-by-state issue.
For Republicans, their task is to execute a grassroots organization to contact and spread their messages. Utilize advancements in new media, rely on traditional methods of phone calls, direct mail and transition the public sentiment to a grassroots campaign. The “average citizens” are paying attention; they must be reached.
For Democrats, their task is to downplay national trends and rely heavily on polling if in a swing district. I think Democrats must fundraise with greater intensity during this cycle, because they must communicate more with the voters to convey their message amid the national climate.
At the end of the day, history does repeat itself and I think 2010 will hold true. Do you think that the Republicans will make the gains needed to hold a majority in Congress? In North Carolina?