#2010 Midterm Elections
The Republicans won and the Democrats lost. History repeats itself. Preparations for 2012 are underway and it will be one nasty, mud-slinging fight. The Republicans have the opportunity to regain the trust of the public. If the GOP can deliver on their campaign promises, they can hold power for some time.
The biggest takeaway of 2010 is the influence and power of social media. Twitter, Facebook and YouTube supplemented with a good website and online ads creates involvement and mobilization. Sharron Angle became an online fundraising legend with her online presence. Republicans learned the lessons of 2008 and capitalized on the new media trends. If you have not caught on yet, every sentence is fit for a Twitter update. 140 characters!
Republicans also took a page out of the Democrats’ playbook utilizing outside groups to influence campaigns. The Democrats will likely reorganize and ramp up their outside spending as well. Truth be told, the Democrats, Labor Unions, ended up outspending the GOP groups. If voters were tired after the 2010 Midterm, then I would disconnect your TV, phone and Internet because 2012 will be worse.
We, at Cornerstone Solutions, are excited about 2012 to see if we can help our clients win as we did in 2010. Experienced. Creative. Successful. Cornerstone Solutions.