Around The Corner Blog

Digital Media and Politics: Weekly Read and Wrap Up

We found a bunch of good articles about digital strategies and politics, issues and campaigns across the Internet this week.  With that, we hope to share these and some quick thoughts about each article.  So here you go.  And by the way, the team at Cornerstone has been working and running online and digital campaigns since early 2006.  We get it.  So we want to share it...here you go!

Political Consultants Open to Inevitable Digital Future: by Kate Kaye over at Click-Z

A quick read about the changing dynamics and inevitable acceptance of digital as part of an overall campaign.  Our favorite quote of the story:

  "It's not a single tool. It's not just digital media. It's a combination of old school, new school, and what we don't know the next school will be."  

We could not agree more.

Obama Camp On Pace to Spend $35 Million on Web Ads by Kate Kaye over at Click-Z

All we can say about this is: "gulp".  When you have almost a billion to spend, you can do this.  But in reality, all campaigns need to step up their efforts in online ads to educate, motivate and mobilize voters.  It should be an integral part of your communications strategy.  

Top Ten Signs a Social Media Expert Isn’t by Colin Delany over at e.politics.com

A little humor goes a long way in this world.  This piece is funny, and true.  Thanks Collin Delany for keeping it humorous, and real!



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