Around The Corner Blog

More Social Media Back and Forth?

We’ve talked a lot about the use of video---as a primary tool for social media--- in past posts.  And we all know, by now, the power of video to reach followers, supporters, friends, and influentials.

In political campaigns, much like branding and corporate marketing campaigns, video is now the "go to" choice for making an announcement, sharing a story, or posting something funny.  That’s why our friends over at Mashable are talking about video use in the next presidential race.  Everyone’s making an announcement on YouTube (some are exciting and some are boring, quite frankly), and posting quick videos about their campaigns. 

Mashable’s conclusion about 2012, video, and social media?

"Though it’s very early in the race, it’s clear that there will be more back and forth via social media this time around than in 2008, when Obama’s campaign pioneered the use of Facebook and Twitter to reach voters while John McCain’s campaign followed a more conventional path. Romney has more than 33,000 followers on Twitter and 840,000 fans on Facebook compared with 7.3 million and 19 million, respectively, for Obama"

What do you think?  What about other campaigns?  Will we see state and local campaigns use video and social media even more in 2012 than in 2008, or even 2010?