Around The Corner Blog

Online Big Part of 2012 Elections

We’ve all heard about the fact that online will play a significant role in the upcoming elections.  From websites, micro sites, social media and online applications, online is already playing out in a major way from the presidential level, down to the local level.

Republican candidates Mitt Romney and Ron Paul have strong online campaigns.  This article tells the story how Gingrich has ramped up its spending online---since South Carolina.  And of course, President Obama continues to build on its massive digital campaign---taking advantage of the moment to capitalize on the primary campaigns in key states. 

Perhaps Karl Rove summed up the shift to online best in a WSJ piece last year:

 “…in the year ahead, smart campaigns will devote a good deal less money to running 30-second TV ads and a good deal more to using the Internet to organize, persuade, motivate and raise funds.”

What online innovations are you seeing in campaigns across the country?