Our Florida Promise
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Challenge: Faced with massive cuts that would affect the quality of care for nursing homes, a group of concerned citizens---including skilled nursing care providers, nurses, doctors, administrators, parents and families---formed Our Florida Promise to appeal to lawmakers. But the new organization needed a grassroots campaign to educate, recruit and mobilize citizens to communicate with Florida lawmakers and ensure adequate funding.
Solution: Cornerstone Solutions developed a tailored, comprehensive grassroots campaign. Our firm helped coordinate an extensive letter writing campaign, as well as an interactive Web site with a legislative action center, and an extensive e-campaign to educate lawmakers during the legislative session. Our specific services included:
- Grassroots mobilization
- New media/interactive/web development
- Collateral development
- General strategy
- Web site development
- Netroots development and mobilization
- E-mail marketing
Result: Our Florida Promise generated thousands of e-mails and letters to the legislature. The organization successfully convinced the legislature to preserve funding and continue the state's commitment to quality nursing home care to thousands of seniors throughout Florida.