Around The Corner Blog

The Power of Mobile: What's it Mean for Your Next Campaign?

Posted Mar 25, 2011 by Chris Sinclair | Comments ( 39 ) | Filed in: Digital Advertising, Mobile, Politics, Strategic Communications

 

Smartphone sales are set to outpace personal computer sales by 2012.  That’s not hard to believe as everywhere you turn someone is downloading an app, updating a Facebook page, or tweeting his or her status---or a new link---from a mobile device.  Moreover,  it’s not hard to believe as Americans are on the move and obsessed with being constantly connected.

The numbers and statistics on mobile use, and its pervasive nature in our everyday lives, are staggering.  Consider these few factoids (compliments of Mashable):

  • Of the world’s over 4 billion mobile phones in use, 1.08 billion are smartphones
  • By 2014 mobile Internet use may surpass PC desktop use
  • One half of local searches are done on a smartphone
  • Almost 90% of mobile users are surfing the Internet on their device, while watching TV
  • On average, Americans spend almost 3 hours per day socializing on their smartphones
  • 200 million YouTube views occur on mobile devices per day
  • Women between the ages of 35-54 are the most active group in mobile socialization

The bottom line:  If your campaign, brand, or organization is not optimized for mobile and smartphone devices---it should be.

Here are a few questions to ponder as you optimize for mobile:  Is your website mobile friendly?  Will your online ad campaign include a mobile element?  What about including a text message component in your communications efforts?

Smart campaigns, organizations and brands will focus more resources on mobile---and those that don’t will be left behind

What are some of the tactics and strategies you are using to reach stakeholders, citizens, voters, or customers on their mobile devices?

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