Triangle Community Coalition
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Challenge: The Triangle Community Coalition is a non-profit advocacy organization promoting balanced solutions to growth issues in the Research Triangle area of North Carolina.
The organization works throughout the Triangle to educate and mobilize community leaders and citizens around a common set of solutions and issues. In order to raise community awareness and get its message out, the TCC needed public and strategic communications counsel and guidance.
Solution: Cornerstone Solutions works with the TCC to develop and execute a series of strategic communication and public affairs objectives to help position the organization as an influential thought leader in the community on a nimble budget. We've advised the TCC on a series of communications tools, including an interactive Web site, a blog and a comprehenisive grassroots action center. We provided the TCC with the following specific services:
- Strategic counsel
- Survey research/messaging
- Public relations
- Web strategy and counsel
- Collateral development
- General strategy
- Coalition development
- Media relations
- Issues advocacy
- New media and social networking
- Blog
- E-campaigns
- Event planning
- Opinion leader outreach
Result: The TCC is one of the most respected and influential business coalitions in North Carolina. The group is also known as a thought leader in the Triangle on many growth related issues.
