Around The Corner Blog

Your Next Video Will Be Watched on a Mobile Device

The power of video is undeniable.  There are countless examples of politicians, celebrities, and organizations are using video to educate, share information, entertain, and move others to take action.  It’s fast and cheap. 

A year ago, most people viewed videos on their computers.  And many still do.  However, we are seeing a huge trend towards mobile.  That is, the number of people watching videos on their mobile device is growing by leaps and bounds.  And it makes perfect sense.  We are a society on the move.  We value and crave instantaneous information.  Our smart phones allow us to get information on the fly.

Just the other day, I was waiting for a friend to arrive for a breakfast meeting.  Someone sent me a video clip, and I downloaded it on my phone, watched it, shared on Facebook and Twitter, and showed it my friend when he arrived.  It was easy, fast and clear as a bell. 

The numbers tell the true story.  Look at what the Nielsen recently reported about video and mobile devices:

“The number of U.S. mobile subscribers watching video on their mobile devices rose more than 40 percent year-over-year in both the third and fourth quarters of 2010, ending the year at nearly 25 million people.  These mobile video users watched an average of four hours and 20 minutes of mobile video per month in both the third and fourth quarter of 2010---a 33 percent and 20 percent year-over-year increase in each quarter respectively.” (State of the Media Report)

No doubt, video is critical to your sharing your content---and building a base of brand activists, supporters, customers or voters.  Reaching people where they are---on the move---is important. 

What ways are you using video now---and what are your thoughts about how to integrate video for mobile and smart phone use?