What We Do

We help our clients win political or issue campaigns, or pass/defeat ballot initiatives or legislation. We do it with award-winning strategic and integrated communications plans. We reach the right audience with well-crafted messages via digital and traditional media, expertly navigating the fragmented and constantly changing media landscape.

How We Do It

 

Strategy

We are strategists first. We understand politics. We know how the political environment can influence an issue, a cause, or an election. We advise clients on tough political challenges, help plan campaigns, and get their message to the right audience. 
We create winning strategies for:

  • Political candidates
  • Ballot initiatives
  • Grassroots campaigns
  • Independent expenditure (IE) campaigns
  • Issue advocacy campaigns
  • Corporate lobbying campaigns
  • Media and press relations

 

Digital Media

Campaigns today can be won or lost based on their ability to grasp and utilize the power of digital media. Social media evolves rapidly, as do SEO strategies. Your campaign is too important to trust to a communications company that is playing catch-up in this arena. We stay ahead of the curve, embracing new digital media opportunities as they emerge.

Simply stated, the only way to run a successful campaign is with skilled, strategic use of digital media. Your opposition will most certainly be using it. Our team of experts will devise a strategic digital media plan and integrate it with traditional media for powerful impact and measurable results.

Our digital media expertise includes:

  • Website development
  • Social media marketing
  • Online videos
  • Online marketing and advertising
  • Online fundraising
  • Email blasts
  • Mobile strategy
  • Whatever the next big thing is in digital media

 

Traditional Media

Direct mail, TV ads, and other traditional media are highly effective in delivering campaign messaging. Good old-fashioned phone calls and face-to-face communications are still the foundation of winning campaigns. We’re successful because we don’t view traditional media as passé. It’s extremely effective when used strategically, and when integrated with digital media.

Our traditional media expertise includes:

  • Live targeted phone banks
  • Telephone town halls
  • Grassroots strategy for face-to-face contact
  • Print and collateral development
  • Radio and TV production
  • Direct mail
  • Strategic, data-driven media placement
  • Competitive tracking
     

 

Branding

Your brand is everything. It’s who you are and what you project to the public. If you can’t define your brand, you can’t win. Cornerstone will use your core values, your point of view, and your key benefits, to shape your campaign into a brand that resonates with your audience. If you’ve already developed a brand, we’ll enhance it, and amplify it to voters or legislators.

We’ll give your campaign the edge with:

  • Brand development
  • Brand awareness
  • Reputation management
  • Brand advocacy

 

Quality Design and Production

You wouldn’t wear shorts and a tee shirt to solicit funds from a wealthy campaign donor. You wouldn’t wear a $3,000 designer suit to make a speech to factory workers. But often campaigns don’t consider that the design and production of their campaign materials has the same effect on people as the clothing you wear. It’s important that it be appropriate for your audience.

We pay special attention to quality of design and production. As much as your budget allows, we bring professional design to your web and print materials, and quality production to TV and radio production. Because how it looks and feels has a lot of influence in what it says.

Yes, you can get your campaign materials produced cheap or free through media outlets, but like anything else – you get what you pay for.

 

 

 

 

 

 

 

Our Clients

At Cornerstone, we pride ourselves on the work we do and the excellent clients we have the opportunity to work with. Learn more.

 

 

 

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